Aviator Nation is a “boho” clothing brand run by Paige Mycoskie. Aviator Nation exploits Indigenous culture by marketing teepees, traditional Native moccasins, and offensive t-shirts to wealthy, sun-drenched, cottage core, hipster consumers. Right now, tell the owner of Aviator Nation that appropriation is not appreciation. Let her know that her business model is the opposite of cool — it’s actually racist.